The Mind Behind The Happy Waggin'
The Mind Behind The Happy Waggin'
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The Happy Waggin' Will Be Open in Late August, 2026!
Taylor Catlin is an animal lover, Atlanta native, and the creative mind behind The Happy Waggin' and Wagonette LLC. During the summer of 2019, she lived on Krog Street, right alongside the Atlanta Beltline's Eastside Trail. Every time she walked on the Beltline, she was enamored by the dozens of dogs she saw - they all captured her heart!
Good Dog Goodies: The Original Concept
Good Dog Goodies: The Original Concept
While Taylor was venturing on the Beltline, she noticed plenty of food, drink, and retail vendors for humans, but none that catered to dogs. An entrepreneur at her core, she commissioned her father to build a mobile pushcart, completed necessary business paperwork, and found the perfect products to sell to dogs during an Atlanta summer: doggy frozen yogurt!
The original cart being built in 2019.
Her mobile business, known as "Good Dog Goodies", was immensely successful - it turned a profit in just three weeks. More importantly, however, Good Dog Goodies gave Taylor the joy of meeting dozens of dogs and their owners. She got to spend her summer giving the best pups delicious treats and plenty of pets!
End of Summer, Back To School
End of Summer, Back To School
The end of the summer in 2019 meant that Taylor had to return to school. After all, she was now a senior in high school, and was off to college in a year. Still, she never forgot about her experience with Good Dog Goodies. Throughout her life, she'd always been drawn to animals of all kinds, and she loved the idea of being her own boss.
Seven Years Later: The Return to Dog-Themed Entrepreneurship
Seven Years Later: The Return to Dog-Themed Entrepreneurship
After graduating from Georgia Tech with a Business Administration degree and working in digital marketing for two years full-time, she felt the time was right in Summer 2026 for her return to entrepreneurship. Once again, she filed the paperwork, had a cart built, and found treat manufacturers. This time, she added to her repertoire with customizable artwork and on-site photography! She founded The Happy Waggin' (under Wagonette LLC) with the following mission, vision, and values:
Mission
Mission
The Happy Waggin’ creates a happier metro Atlanta community by connecting to dogs and dog lovers with treats, artwork, and other “paw-some” products.
Vision
Vision
Leaving the world more joyful than when we found it by any margin.
Values
Values
Passionate: Matching our community’s love of their dogs with our own.
Authentic: Coming to every situation as our unique, dog-loving selves.
Welcoming: Always being open to the ideas, experiences, and methodology of others.
Spirited: Bringing a recognizable joy to any and every interaction, human or canine.
Today, Taylor is excited to bring joy to her home city through her small women- and minority-owned business.
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